The order of the email is not sent to the full list at a specific time, when people sign it one by one. They are called follow up / automatic responder. You need to enter the email sequences automatically and send new members so that they can know you a little more. Plus you can use order to sell your products and services.
This is the beauty of email marketing tools, because it’s all automated and this can be happening all in the background, while you do everything else that you need to do to run your business so that you don’t have to be sending specific emails on specific days to specific people all the time. I mean you would be spending your entire life doing manually if you had to don’t like that. So with any email marketing tool you should be able to automate it.
Types of sequence
Lot of different types of e-mail sequences.
- Product launch
- Follow up
There are different types of sequences that can be an introduction sequence that you can welcome to your role and brand and educational order, where it wants to know more about an issue that you have a sequence of emails that help them to know more about them. There is a launch on the subject.
If you launch a new product, you may have multiple e-mail orders, you send them to people who have sent them to you by email to buy them, to make sure they purchase their products.
|Soft Sale||Inspirational||Hard Sale||Follow up|
Here’s just a quick sample sequence that is sort of your typical e-mail sequence that I like to send to people. This is for people who come out and are brand new of my web site or are brand new to one of my products for example free course
Osteen them an intro email and then followed up with two educational e-mails
And these two educational e-mails are purely educational. It’s just additional content that will benefit them.
I followed that up with what I can an inspirational email.
This is an email that is not selling a product but it’s selling the benefit of whatever product or service I am offering.
For example if I’m teaching a class on Adobe premiere pro video editing and I what to inspire someone to learn this software I’ll show examples of types of videos that people can create with software or always share an interview that xza they did with someone who uses Adobe premiere pro. So this is the email that is not necessarily teaching them something new but it’s inspiring them and making them want to learn or to use the product that I’m about to sell them in the next e-mail which is the soft launch which is an email where I first start to mention the product that I have.
It’s still an educational or an inspirational email in essence but I mentioned the product. It’s not a hey check out this product. It’s only 99 dollar you can get it here for 19 percent off. It’ more of an email where all follow up on that inspirational e-mail that I just sent saying hopefully I hope you enjoyed that story about Joe scheme who learned Adobe premiere pro and now has a full time job in the film industry. Here’s a cool tutorial on how to create better titles with Adobe premiere Pro. If you are really interested in liking tutorial that I’ve been sending you I actually have a full course for you that you can purchase where you learn everything from beginning to advance that kind of e-mail. I ‘ll follow that soft soft-shell with another inspirational email to reinforce that idea and this may Isa testimonial from a student of mine a user. How did the product change their life. I might include a link to the product in this email maybe not because in the following up e-mail the hard sell that’s where I’m really it’s just purely promotional .
There is no rash here and there is no education here only this product is here. I am enjoying the e-mails that I am sending you. If you want to take it to the next level purchase here click here. Explain how you purchase it. And then of course a follow-up. It will probably look different.
And if they do not purchase and if they do not purchase it and convert it and most tools you can automate it. So if someone purchases a product, they may be able to fully convert another sequence.
Or you can usually add funnels to your emails. So if on purchase then they wouldn’t actually get the follow up e-mail that says are as wide in person purchase the product that you promoted or whatever your follow up is to people who don’t purchase. But it’s good idea to have those follow up e-mails at the end of the day remember that the goal with this sequence is to educate and inspire
And if you can educate inspire the selling will be easy.
Write better sequence
- Use evergreen content.
- Personalize it with their name.
- Send at the right time.
- Test different subject line.
I actually want to show some sequence of which I’m using so you get a better sense of how it’s been having success with this. But how fast things to write words fast?
If you want you can click on the man article or your tube video This old content is still good quality and it’s a great way to make people aware. There is no reason to try again to discover the wheel if you have already written about this subject.