What is Facebook page?
A Facebook page is a public profile created by businesses, organizations, celebrities, or causes to promote the respective entity to the mass people. It is like your personal profile that regularly updates with statuses, videos, links, and photos. There is a terminological difference between a profile and a page. In the case of your Facebook profile what you call your friends, this terminology turns into fans for a Facebook page. Fans are the people who like the page. Another difference is friends’ limitations. While in the case of your personal profile you have a maximum of 5,000 friends, the number of friends becomes unlimited in the case of a Facebook page.
A Facebook page monetization process involves a series of step by step process starting with creating a page, increasing the follower of the page, learn more…..
How to Make Money from Your Page on Facebook?
Do you know on average people spend two hours 24 minutes on Facebook each day followed by YouTube 40 minutes, Snapchat 30 minutes, and Instagram 28 minutes and thus making Facebook the most popular social media site? There are many reasons why people spend hours on Facebook. However, one of the reasons is financial – earning money. And, this is where comes the Facebook page. Let’s know in detail about this special type of webpage how you can turn Facebook into a source of income.
Create Facebook page
Creating a Facebook page is pretty straightforward. First, log-in to your Facebook personal profile. Look at the left corner of your profile. You will see a plus sign beside your profile picture. Click on it. Several options like post, story, room, page, etc will appear. Click on the page option. You will get a page template to create a page. Here, you need to fill two mandatory fields: page name and category.
Click on the create page button. You have created your first Facebook page. Of course, you will provide other information like a description of the page- explaining what type of business or organization the page represents – image, contact info, and other details while creating a page. Although providing these pieces of information are not but they are essential to make your page informative and relevant to your business.
Increase Fan of page
After creating a Facebook page which is also called a business page the real hard work of the corresponding business that created the page starts. That hard work is increasing the fan base of the page. There are two reasons why businesses are crazy to increase the number of fans of their business page. The first reason is popularity. A page with 100,000 fans for example is more popular than a page with 50,000 fans. The second is trust. People tend to trust a business more that have more fans on its business page. And, success in business depends on the popularity and trust that every business eagerly wants to achieve. Let’s know 8 effective ways to increase the number of fans of your Facebook business page.
Optimize Your Fan page
Fan page optimization means choosing a page name that is relevant to your business and writing a short description of your business. You will also complete other parts of the page like adding an image, contact info, and writing a more detailed description of your business in the about section of the page.
You need to maintain a consistent relationship with all of the followers of your Facebook business page. In this context, posting regularly at least once a week is a must. Regular posting practice conveys a message to your followers that you care about them.
post engaging content
Engaging content means the content that draws viewers rapt attention. So the content you post needs to be entertaining. Your content always needs not to be funny. It could be didactic too. You can provide for example a solution to a specific problem affecting your customers. That way your fans after watching or reading the content would feel that the content was worth watching.
Facebook has revealed that live videos are 3 times more popular than traditional videos. Live videos help to reach new customers and thus increasing the fan base. This is an important piece of information that many large companies like Airbnb and Dunkin Donuts are posting live videos on their Facebook page to grow their customer base.
Facebook Ads are indispensable to increase the fan page likes quickly. Creating and purchasing Ads on Facebook is simple. One great effectiveness of Facebook Ads over traditional television or print media Ads is with Facebook Ad you can reach your target audience. If your product is for example a supplement that you want to sell among gym-going people of your locality, with Facebook Ad you can promote your product to this audience.
Run a contest
Many people like participating in a contest, and win a price. Many websites use this psychology of people that inspire them to arrange two or three contests each month on Facebook. The underlying process of running a contest is the participant need to give a like to the Facebook page first to join the contest. And, in this way, the page book page gets sa like.In return, the participant may win an attractive prize. Its simple give and take.
Share videos, images, and emotions
One practice many popular Facebook pages following is in addition to their regular text posting they also share visual content like images, videos, and infographics. Since these types of content are more attractive and informative, they get more likes and shares The end result is the page gets more likes and followers.
Promote on other social media sites
You can use other social media sites like Twitter, Instagram, Linked In, and Snapchat to get more likes for your page. The way you can do this is to promote your page among all of the social media channels twice a week. Promotion of your page will attract. New viewers of those channels which will eventually generate new likes for your business page.
Monetization of your Facebook page
Let’s give you a simple definition of monetization of Facebook page. Monetization means providing something of value to your audience and in return earning some money. One example will clarify this definition. Suppose you have grown a decent number of followers on your Facebook page. A few of your followers were looking for purchasing a vacuum cleaner. But they don’t know where to get the best vacuum cleaner. You have posted an ad for this product on your page. The ad is a link to an affiliate site that sells this product. If some of those followers purchase the product from the affiliate site, you will be rewarded with some cash from that site. So what is the monetization of a Facebook page is earning some money from it. And, why it not be? You have done a lot of hard works- creating a page, increasing its followers, and then promoting a product.
Rules for monetization
You and your page must follow three main sets of rules to be eligible for monetizing the content you publish on your business page. These three rules are
Facebook community standards
Facebook is a large community with 2.85 billion active users. As every physical community has a few standard rules and regulations to live peacefully in that community, Facebook, though a virtual community is no exception. In this community, you can’t publish objectional content like erotic videos or images, videos containing violence, and hate speech. Publishing offensive content is forbidden both in a personal profile and on a business page.
Partner monetization standard
These rules act at the page level like the rules for creating content, how these contents can be shared, and how the page will perform a like receiving money or making an online payment.
Content monetization policies
These rules control the nature of content that your page can publish. In that sense, these rules are more akin to the Facebook community standard rules.