Email sequence

Email sequence

The order of the email is not sent to the full list at a specific time, when people sign it one by one. They are called follow up / automatic responder. You need to enter the email sequences automatically and send new members so that they can know you a little more. Plus you can use order to sell your products and services.

This is the beauty of email marketing tools, because it’s all automated and this can be happening all in the background, while you do everything else that you need to do to run your business so that you don’t have to be sending specific emails on specific days to specific people all the time. I mean you would be spending your entire life doing manually if you had to don’t like that. So with any email marketing tool you should be able to automate it.

Types of sequence

Lot of different types of e-mail sequences.

  • Introduction
  • Educational
  • Product launch
  • Follow up

There are different types of sequences that can be an introduction sequence that you can welcome to your role and brand and educational order, where it wants to know more about an issue that you have a sequence of emails that help them to know more about them. There is a launch on the subject.

If you launch a new product, you may have multiple e-mail orders, you send them to people who have sent them to you by email to buy them, to make sure they purchase their products.

Sample sequences

Intro Educational Educational Inspirational
Soft Sale Inspirational Hard Sale Follow up

 

Here’s just a quick sample sequence that is sort of your typical e-mail sequence that I like to send to people. This is for people who come out and are brand new of my web site or are brand new to one of my products for example free course

Osteen them an intro email and then followed up with two educational e-mails

And these two educational e-mails are purely educational. It’s just additional content that will benefit them.

I followed that up with what I can an inspirational email.

This is an email that is not selling a product but it’s selling the benefit of whatever product or service I am offering.

For example if I’m teaching a class on Adobe premiere pro video editing and I what to inspire someone to learn this software I’ll show examples of types of videos that people can create with software or always share an interview that xza they did with someone who uses Adobe premiere pro.  So this is the email that is not necessarily teaching them something new but it’s inspiring them and making them want to learn or to use the product that I’m about to sell them in the next  e-mail which  is the soft launch which is an email where I first start to mention the product that I have.

It’s still an educational or an inspirational email in essence but I mentioned the product. It’s not a hey check out this product. It’s only 99 dollar you can get it here for 19 percent off.  It’ more of an email where all follow up on that inspirational e-mail that I just sent saying hopefully I hope you enjoyed that story about Joe scheme who learned Adobe premiere pro and now has a full time job in the film industry.  Here’s a cool tutorial on how to create better titles with Adobe premiere Pro. If you are really interested in liking tutorial that I’ve been sending you I actually have a full course for you that you can purchase where you learn everything from beginning to advance that kind of e-mail. I ‘ll follow that soft soft-shell with another inspirational email to reinforce that idea and this may Isa testimonial from a student of mine a user. How did the product change their life. I might include a link to the product in this email maybe not because in the following up e-mail the hard sell that’s where I’m really it’s just purely promotional .

There is no rash here and there is no education here only this product is here. I am enjoying the e-mails that I am sending you. If you want to take it to the next level purchase here click here. Explain how you purchase it. And then of course a follow-up. It will probably look different.

And if they do not purchase and if they do not purchase it and convert it and most tools you can automate it. So if someone purchases a product, they may be able to fully convert another sequence.

Or you can usually add funnels to your emails. So if on purchase then they wouldn’t actually get the follow up e-mail that says are as wide in person purchase the product that you promoted or whatever your follow up is to people who don’t purchase. But it’s good idea to have those follow up e-mails at the end of the day remember that the goal with this sequence is to educate and inspire

 Education

+

Inspire

And if you can educate inspire the selling will be easy.

Write better sequence

  • Use evergreen content.
  • Personalize it with their name.
  • Send at the right time.
  • Test different subject line.

I actually want to show some sequence of which I’m using so you get a better sense of how it’s been having success with this. But how fast things to write words fast?

If you want you can click on the man article or your tube video This old content is still good quality and it’s a great way to make people aware. There is no reason to try again to discover the wheel if you have already written about this subject.

Email Marketing Funnel

Email Marketing Funnel

There is a lot of debate surrounding the email marketing funnel, it’s relevant to today’s consumer buying process. Here I’ll explain what you need to know about the email marketing funnel.

Email marketing is a system of direct marketing that uses electronic mail as a means of communicate with an readers of commercial or fundraising messages. In its broadest sense, each email sent to a expected or current customer may be considered email marketing. This article seeks to explain email marketing funnel.

Email Marketing is so important. For most of the people still its the highest converting tool as compared to social media or other content marketing like you tube and blog writing.

Email marketing funnelso important as you get started to start collecting email addresses. That’s what you actually do. The basic process is getting email addresses from people and delivering them content – not only sales content but also educational content and inspirational content.

What do you do when you wake up in the Morning. Most people even though you  are checking your Instagram, your Facebook and everything else, most people still check their email addresses, and their email address is little more private than say social media. And that’s why I believe it converts a little bit better, because they are getting messages from people they know and trust. Unless spam of course.

And that’s not what we’re going to be doing. Hopefully now you are understand that e-mail marketing is important.

How does the basic email marketing funnel work.

First lets Understand just how a marketing funnel works in this top of the funnel you have awareness.

This is people who are aware of you or they become aware of you.

They search for something on Google on they end up on your website or they time something you tube and they find your video or blog article or something else some on social media. They become aware of your brain. This is the biggest part of funnel.

From they are we go a little bit further and fewer people become interested in your product or service.

Basic of the Email marketing funnel:

1. Awareness

  1. Interest
  2. Decisions
  3. Action.

 

These people to start spend more time on your website or reading your content and watching your content and they are starting to get interested in what your product could do for them some point  they have to make decision. So they are deciding purchase or not. And hopefully you are helping them to make that decision reinforcing that you will solve them problem.

 

And then lastly they take action and they buy or not. And so the small part of the funnel are people who  have actually taken action.

The goal is to work people through they entire funnel.

Basics of funnel :

  • Awareness,
  • opt-in form,
  • Lead magnet.
  • Email sequence    and
  • sales   pitch.

How does this  look like with e-mail marketing while you have people who become aware of you and then you send that traffic whether its through YouTube or really social media or really wherever you send that to an opt in from.

You see the website where they say sign up for my newsletter or sign up to get a free book or sign up……

 

That little box or that little for where you submit your e-mail address is called and opt in form and these opt in forms can be created using e-mail marketing service that you choose or sometimes with different website builders with different plug ins for example .

There are many plug ins you can use to customize how and opt in form works or if you are a web developer. You can actually customize and create your web your  e-mail opt inbox from scratch.

The lead magnet is a very important part of the funnel and its not really the next step in the funnel but that what’s you give in exchange for someone e-mail address sometime do not really need magnet.

All you have to say is that hey join  newsletter and I will send you e-mails when there is sometime interest.  Other times its more specific. Join my newsletter and I will send you a weekly with new topics.

Other times it takes a little bit more work to get people to give they are e-mail address to you. After it is private. And if you are like me don’t like giving your e-mail address away all over the place.

Other times its take a little bit more work to get people to give their e-mail address to you.

Email Subject line

Subject line for Email Marketing

Email Subject line

Here are some quick tips for improving your Email subject line, which will increase your open costs. The first tip is small and sweet especially because they are checking their e-mail on their mobile devices and when they use their applications to open their e-mails.

So the first few words are most important. And you can keep it this way, all the words in your subject. We do not know how to use it before moving forward, but it’s okay to use it as much as possible. . The next step is to use the term. And it’s an important thing, all of you.

So if you use the word you can open it and people in your case. My next tips are starting. After the effects of the Neon Sign Technique, start with Sound Crush Contest instead of Adobe.

 

Use something like your own neon sign design in Adobe using an action keyword to start your email. For them, actually click on an open email.

Fear of missing out:

A popular theory is used. Foma so you are doing a sale and you know this sale is in the last night, only they use subject lines like tonight. You will not want to miss out on this. Those who do not know the mystery of success do not know where it is in the subject line, it is good if people do not email me when I email this out.

And that you should think about your email reader. They will not be able to open emails if they want to be missing.

 

Create curiosity

The technique is used in one type of curiosity. So for example, one of the examples of heart hit is one.

I do not want to call them like these a little bit. But they work because of my email subject line. What am I wrong Really do it because it really makes curiosity. People are surprised. What is wrong fault And that’s why ‘that email service a lot.

Ask a question Email subject line 

Similarly, raising a question is one of the subject’s lines that are working well for me. This is not just a question. So double trimester questions. So people are surprised in one tip.

Do not use all caps

Do not use all caps and do not use a lot of exclamation points. This is a spam message to be seen automatically. And when I see all the caps with an email and exclamation points or lots of symbols I know at least for me. Many times I’ll trick it or spam it and it’s a common practice for you, you know that your type of hazardous in your face marketing style.

I would not encourage you to use all the caps and exclamation points in the subject line of your email so it could work for the same people. I hope these tips will help you when you write lines of your email content.

 

If you have any other advice or advice please feel free to share it with us.

Digital Marketing

What is Marketing?

Marketing means Customer Relation Maintain or Customer Relationship Management. Marketing is an action of promote selling product or services by research and advertising. Marketing is a role of promote and advertisement of product or services and create customer of these Product or services. Digital marketing is important modern business world.

Digital Marketing:

When we talking about digital Marketing we actually promote your Business online using of different social media/ channels like as Facebook, Email. twitter and website.

 

First of all we select a bushiness goal and Target customer/group. Try to  need the customer by different way for close them. Master digital marketing is Google analytic s, Google Ad words, Facebook Marketing, Twitter Advertising and You tube Marketing

Doing something helping others. Always concentrate that we are helping customer. Example: Sell a photocopy machine Our goal is Save time and cost minimize of Customer.

Goal of Business is getting clients and keeping them it, Profit is the result. find client and keep them the way of gain profit.

We Need to Identify
●Mission Statement
●Objectives
●Value Proposition
●Elevator Pitch
●The Business Plan
●Market Perception
●Target Market
●Digital Technology Usage
●Channels

We know Different Strategy worksheet of a business:

  • Business Strategy Worksheet.
  • Customer Strategy Worksheet.
  • Audience Goal Strategy.
  • Marketing Strategy Worksheet.                                                 
  •                                                Business Strategy Worksheet
    Business Name Forth Jute crafts
    Mission Statement Promote use Eco friendly jute bag all over the world.
    Objectives Sell jute Bag use quality product and reduce pollution of society . To remove use poly Bag
    Value Proposition Scientifically Proven Save Currency Certification from WHO
    Elevator Pitch Forth Jute Crafts Produce Eco friendly Product.

    We have Beautiful name of our business, Select a Mission our business . which is add our objective , audience goal, audience technology , Target Customer/ group and pitch Elevator.

            Customer Strategy Worksheet

    Business Name Forth Jute crafts
    Mission Statement Encourage  use Eco friendly jute bag all over the world
    Target Audience 9 – 19 years school going Students 20 -35 years Service holder 36-over years general people
    Audience Goal use the school bag for keeping Books and khatas Use tifffin bag , Laptop bag, File.  Use shopping bag . Travel bag.
    Audience Technology  Facebook, Email, Twitter, youtube  Corporate Blog, Magazine , etc  

     

    Difference between Inbound Marketing And Digital Marketing:

    Virtually there is no  Difference between  Digital marketing and Inbound marketing. Both of the Marketing tactics of Inbound marketing and Digital Marketing are same. Try to show the difference is as bellow:

  • Most main inbound marketing assets is blog which allow your website to capitalize for searching ideal customers.
  • Digital Marketing massage directly in front of as many people as possible in the online space.
  • Best digital marketers have clear picture  how its assets or tactics to achieve the estimated goals.
  • Ultimately inbound marketing is technology that uses digital marketing assets to attract , convert ,close and gain satisfactory level of customers.
  • Performance of content and lead generation

  • You can Imagine or counting how many people hosting your website. you are also generating qulified leads download it. Significantly trace the people interested logging your website.
  • Decision Stage 
  • Have a complete case study who are ready to purchase which is help the decision make to customer. if case study is not good for your business having short testimonials around your website is a good alternative for your business.