Writing Better article
Writing Better Articles is so important for digital Marketing.It’s a big part of the success that I’ve had as an online based business. But even if you are not an online business writing good blog articles can drive a lot of traffic to your products and services.
So here are some tips for writing better articles.
- Research and use proper keywords
- Be generous, give lots for free
- Attract the right people.
Research and use proper key words:
The first tip is to Research and use proper keywords. Obviously you want to write articles that people are going to be searching for there’s no point in writing an article if no one’s going to find it.
No one’s going to be searching for it unless it’s just for your own pleasure.
But because we’re a business we want to make sure that we have some sort of result from the time spent writing better articles.
But off course the word is seven billion people big and billions of people are on the internet. So even if you are writing an article about a very specific topic you might have good chance of getting traffic over time. One key thing to note thought is that you can write the best article in the world or you can use the greatest headline you can have the best keywords you are probably not going to get a lot of traffic on that very fast day that you publish. It takes a while to build up a reputation.
And what I meant by that is a history of reputation on the Google search engines or of different search engine because with one article your website is not going to be found as easily but as you post more article and more people do visit your site your websites as or search engine optimization is going in increase. So if do start writing articles on more specific topics your articles will be seen sooner than your first one so I don’t want you to get frustrated when you are not getting a lot of traffic when just starting on. This is a long term play and that’s the greatest thing about blog article is that they have a long lifespan. Generally your blog articles should last at least a couple of years unless they become irrelevant on the topic or something changes.
So how you do actually do research and find keywords to use .Well one of the first things is to not go too deep into research and just thing what are the 10 things that my customer is going to ask what do they what are their pain point’ and we’ve already done this.
What question do they have thing about it. Or as people survey your audience survey people online using social media and just see what are they struggling with. Also do a search for your topic on Google and see what other articles are out there. Do your search for your topic on you tube and see what other videos are out there.
You know I don’t want you to copy what other people are doing but having an article about this topic. Or a video about each topic or each question under your own brand is a good idea.
That’s one of my strategies is just finding what people what other people are making and doing it in my own style some next level keyword research ideas are using the Google keyword planner that’s available if you have an ad words account with Google we are going to be going more over google hours in the future or just Google using trends if you search for google trends.
They have a great tool that allows you to find what items are trending right now what topic are trending and you can compare to other topic to see if hey do you want to write an article about this one or that or this products or that product you can see which ones are more trending and that’s generally a better sign to write articles about that kind content.
If you are worried that you are giving too much away for free too much goo content. Don’t worry that’s probably a good sign. The best companies that know give so much good free information out especially online brands and online media brands. Now this not true for every type of business you can just be giving away free items if you are a brick and motor store but the free trail does work. Giving away freebies does work. But in terms of writing articles make sure that you’re writing super duper high quality. You’re not holding back.
You’re giving it all to the audience because that’s how people start to like know and trust you. And if they do that They are more likely to purchase your product or services.
Attract the right people:
We have talked about knowing your audience. It just important to make sure that you are serving specific audience and if it’s and audience that does not have money and it’s going to support your business and you can’t build a business off of while you might need to pick a different audience.
But make sure that you’re attracting the right people who not only appreciate your content but will actually eventually ne customer of yours.
- Subject lines intros and conclusion
- Build curiosity with the first sentence
- Break up the text
A few important things are your subject lines intros and conclusions in that order. A lot of people only click on an article based off of the subject line and once they do that they’ll read that intro and then skim down to the conclusion so.
Pay special attention when you are writing those intros and conclusions because a lot of people won’t read what’s in between.
So have your call to actions have links to other article or talk about your product or services. In the intro and outros now you don’t want to make it to sales. You don’t want to make it always seemed like a sales pitch. But make sure that you are giving them the option to take the next step.
Include an email opt in form at the end of your article or even right after the intro. Include a little lead magnet that’s specific to that article right after the intro. This is great way to grow your email list
People reading your article is because they’re wondering what it’s about. So feed on that and build more curiosity.
Make bold statements thing that will make the reader say that’s interesting. I want to read more.
Make sure you are using your heading your other formatting tools like bullet points lists LOC quotes images photos use anything to make it a little bit more I interesting and not feel like they are having to read an essay.